Way back in the 20th century when Kotter wrote about leading change, most organizations mobilized a change management team to deal with a single project. A project with a beginning and an end.
Today, many organizations have begun to realize that change management is now a core competency. Rather than simply creating teams to address one-off change projects, they are building adaptable cultures. They are helping employees recognize that change is continuous and ambiguity is the new norm.
Leaders who are able to shift course rapidly and recognize the opportunities in a changing marketplace will excel. Those who fail to do so will be left behind.
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