Thursday

Employees Drive Growth

Many executives today follow the philosophy that organizations should be structured and led by geniuses so that their idiot employees will produce results.

Tim Cook, COO of Apple, disagrees. On February 28, Cook commented at the Goldman Sachs Technology Investment Symposium, "While you may see 5-6 or 10 people being most visible, the company is full of off-the-charts smart people."

Read more of Cook's comments at: Mac Rumors

The essence of good leadership is harnessing the talents of employees throughout the organization.

Nick Rice, writing for Fast Company observes:

In today’s world cost-cutting is viewed as an innovation. It’s bad enough to focus your efforts internally for growth (as compared to what really drives top line growth - delivering what customers desire on top of an outstanding experience), but when you skip right past your people and only look for cost targets how do you ever expect to right the ship.

I know there’s not an easy or a quick fix. But today’s executives have to actively evolve their corporate culture, their internal DNA, to focus on real long term growth strategies. You only need to focus on two things - your customers and your employees. And by stating that “our employees are our greatest asset” in your mission statement doesn’t cut it. You have to prove you mean it. Set your employees free to innovate, let them really converse with customers. Then you’ll see loyalty and growth from both parties.

More from Nick at: Nick Rice blog

What great employee ideas have you implemented recently?

1 comment:

Anonymous said...

Sheila, thanks for following and referencing the Apple post. You have a great blog in the works.

Keep up the good work.